The United Steaks

NYT: Champagne facials, wine massages - these have been available at scattered spas across the country, from Beverly Hills, Calif., to Martha’s Vineyard, Mass. But, for the “Sideways” set, the Kenwood Inn says it is the only American spa expressly dedicated to intoxicating all senses with fruits of the vine.

Science has long suggested a connection between polyphenols, which are found in grapes, and good health and longer life. American wine sales are booming. And regional treatments - papaya scrubs in the tropics, maple body wraps in Canada, even chocolate baths and massage in Hershey, Pa. - are hot.

Spas have found that they can use their local environment as an attraction - “whether that means sea salt from the ocean or cactus flower from the desert,” says Lynn Walker McNees, president of the International Spa Association. “Local and indigenous treatments help guests remember the time they spent at specific spas.” It was but a matter of time before so-called vinotherapy - already a developing trend in Europe - hit big in California wine country and beyond, in the small towns and urban centers where Americans enjoy wines.